Electric bicycle sales have increased steadily over the last decade and are now growing even faster. Industry research sees no sign of this abating or a slow down in growth.
The sudden increase in sales of electric bicycles is linked to changing social attitudes and government policies on transport. International research indicates that electric bicycles provide opportunities for people who would not otherwise consider conventional cycling.
Perceptions also change among those who purchase an electric bicycle, with cycling replacing journeys that would previously have been made by car.